Extension of the Partnership until July 2022
We are pleased to announce that our partnership with the easyCredit Basketball Bundesliga, Germany’s highest level professional club basketball league, has been extended.
The easycreditBBL realized in 2020 that Esports and gaming, as well as its own unique communication platforms such as Twitch, offer significant possibilities for clubs and leagues. During the initial partnership, build a rocket devised and implemented a concept that allowed the league to fully realize this potential, appealing to a younger audience and attracting new followers. The easycreditBBL Twitch channel was launched. From live broadcasts to gaming and lifestyle content, the easycreditBBL leverages its Twitch presence as a central hub for modern user engagement.
The easyCreditBBL is the first professional German sports league to run its own Twitch channel. Its early success illustrates that Esports and traditional sports are not mutually exclusive, but that both can learn and benefit from one another.
Through 2022, build a rocket will continue to promote the brand as an authentic player in the Esports and Gaming community, and turn it into the one-stop shop for German basketball on Twitch - with fresh and dynamic gaming, sports, and lifestyle formats!
We’re excited for what’s to come - Stay tuned and tune in at twitch.tv/easycreditbbl