THE RIGHT MOVEFREESTYLE CHESS
Freestyle Chess
Reimagining chess for a digital-first audience
Chess is experiencing a global resurgence among younger audiences shaped by streaming culture and creator driven formats. With the Freestyle Chess Grand Slam Tour, we delivered a production approach that brings the sport into a digital first era. The goal was clear: create a broadcast experience built for viewers who move seamlessly between TV, Twitch, and social platforms.
Full-service production built on technical precision
We managed the entire production, centered on a complex multi stream setup with platform specific feeds, real time graphics, and interactive elements like our live heartrate monitor. Every stream was engineered for stability and speed, creating a scalable system ready for global distribution.
Content engineered for impact
We produced all Media Day assets and hero content for social and broadcast, designed for creators, partners, and international media.
Each piece amplified the reach of the tour and anchored Freestyle Chess in the broader cultural conversation.
A global tour built for the future
With stops in Weißenhaus, Paris, Las Vegas, and Cape Town, we created a production ecosystem that blends competitive spirit with accessible, modern storytelling. The result is a new blueprint for contemporary chess coverage: technologically advanced, visually sharp, and built for a digital first audience.
