We transformed LG UltraGear’s LEC sponsorship into a program that reaches fans across channels. Community tournaments and immersive experiences at the LEC Grand Finals gave players hands-on time with OLED monitors, while a dedicated Discord hub created a persistent space for conversation.

Collaborations with LEC talent and league-inspired product stories linked performance hardware to competitive play. The mix of social formats, tournaments, and on-site activations ensured clear visibility and meaningful engagement rather than one-off exposure.