Porsche and Puma showed up together at gamescom to make one thing clear: motorsport and gaming speak the same language.

On a 150 m² booth, content creator Vexx live-painted a Porsche Vision GT in his signature street art style, and the exact same design was playable as the car visitors could drive in Gran Turismo 7. Alongside it, fans tried the Porsche x Puma collection through a virtual fitting mirror and picked up their own piece of the collab at a discount.

Every touchpoint turned brand identity into something fans could actually do: watch it get made, drive it, wear it, take it home. The result: one of gamescom's most talked-about stops, built in under two months.

The result: 256K visitors on-site, 3,384 laps driven in the sim, 15K goodies handed out