UP IN THE AIRUBER EATS
Uber Eats
For Uber Eats, we turned hunger into playful brand moments.
Not an ad break. Not a sponsor tag. A native part of how gamers watch, play and connect.
As Uber Eats’ lead gaming agency, we design content, creator stunts, and partnership activations that make food part of the stream rather than an interruption. Flagship collaborations include EA SPORTS FC and the Effie award-winning Ultimate Food Team Challenge.
From experiments to ecosystem
What started with creator stunts scaled into a full endemic presence. We helped Uber Eats grow from early tests to high‑visibility partnerships with EA SPORTS FC, Call of Duty, and top-tier esports properties, building a brand that feels at home in gaming culture, not adjacent to it.
Uber Eats x EA SPORTS FC: A partnership brought to life
We activated Uber Eats' EA SPORTS FC partnership and timed the campaign with the FC24 launch window to hit peak cultural momentum. Our Effie Bronze–winning Ultimate Food Team Challenge turned the release moment into a live, creator-powered spectacle: fantasy squads built from food‑named players, community co‑creation in real time, and integrated delivery moments that made Uber Eats part of the EA FC hype instead of a logo on the sidelines.
Creator campaigns that move communities
Live deliveries. Cooking streams. Exclusive codes.
Simple mechanics with high cultural pull.
Driving engagement, repeat visibility, and conversion across the channels that matter.
Uber Eats x LEC: Integrated where it counts
Inside the official LEC broadcast, Uber Eats became part of the viewing experience. Combined with on‑site activations and social extensions, we built a presence that fans noticed, engaged with, and remembered.
Turning the brand into a playground at gamescom
For Uber Eats’ first gamescom, we built a 270 sqm playground of food and gaming. Jump’n’Run parcours, the Summoner’s Pond, EA FC stations, raffles, and creator takeovers turned the booth into one of the event’s hotspots, and a physical extension of what Uber Eats stands for in gaming.
